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Jess Brallier
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Jess Brallier : ウィキペディア英語版
Jess Brallier
Jess M. Brallier (born May 31, 1953) is digital publisher (formerly a book publisher) whose products include Poptropica, one of the world’s largest virtual world for kids.〔("Poptropica weaves its magic in America." ) Financial Times〕 He is also the author or co-author of 31 books,〔http://www.amazon.com/s/ref=ntt_athr_dp_sr_1?_encoding=UTF8&sort=relevancerank&search-alias=books&field-author=Jess%20Brallier〕 including ''Lawyers and Other Reptiles.''
== Publishing Career ==
Brallier initially held marketing positions for trade book publishers, including Harcourt Brace Jovanovich, Little Brown, and Addison Wesley. In 1992, Brallier founded the children’s publishing imprint, Planet Dexter.〔http://planetdexter.com/〕〔("Jess M. Brallier." ) Our White House. Accessed Mar. 19, 2014〕
In 2007, Brallier launched Poptropica, the online role-playing website for kids.〔 Readers actively participate in stories on the website with their own virtual characters (“avatars”).〔Raugust, Karen. ("Publishers Bring Online Virtual Worlds to the Printed Page." ) Publishers Weekly. Jan 13, 2012〕
Poptropica became the world’s largest virtual world for kids: Visitors from more than 130 countries enjoyed the site in more than 100 languages, and the site averages 10 million kids a month.〔Lew, Kimberly. ("DIY IP: How Publishers Develop, Exploit and Deploy Their Own Intellectual Property." ) Publishing Trends. Dec. 11, 2012〕〔Lavoie, Denise. ("'Wimpy Kid' author keeps day job on kids' website." ) The Washington Times. Mar. 9, 2011〕 It was named one of Time Magazine’s 50 Best Websites and one of Family Fun magazine’s top 10 fun websites.〔McCracken, Harry. ("50 Websites that Make the Web Great." ) Time Magazine. Aug. 16, 2011〕〔Family Fun Magazine. Sept. 2010 issue〕
Brallier used the website FunBrain to be the first to publish Jeff Kinney’s Diary of a Wimpy Kid online in 2004 , two years before the property was published in print.〔http://www.projo.com/lifebeat/content/lb_wimpy_kid_03-30-08_DN98I53_v25.d33f19.html〕 In 2013, Brallier did likewise with the virtual graphic novel series Galactic Hot Dogs.〔Rosen, Judith. ("The Latest from Funbrain: 'Galactic Hot Dogs.'" ) Publishers Weekly. Oct. 24, 2013〕
As of 2014, Brallier is Senior Vice President and Publisher of Pearson’s Family Education Network, an online publisher for parents, teachers, and reference readers.〔
Of the 30+ published books that Brallier authored or co-authored, half are adult titles and half children’s books.〔(Amazon.com:Jess Brallier )〕
Brallier also won book publishing’s Literary Marketplace Individual Achievement Award in recognition of his marketing campaign for three New York Times bestsellers: ''Reinventing Government'' by David Osborne, ''Mama Makes Up Her Mind'' by Bailey White, and ''Touchpoints'' by T. Berry Brazelton.〔

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